Monday, 3 November 2014

MOJO contents Analysis

      - This contents consists of 2 separate pages, each with different purposes and thus different effects.
-          The first of the 2 pages is focused upon this issues special features and the cover story. Its layout is not all that conventional as it seems to mimic that of a front cover. This is due to the large, full page image of ‘Elvis Costello & The Roots’ with nothing but the ‘features’, ‘cover stories’ and large ‘CONTENTS’ title spread across the top of the page in the same style as the MOJO typography for the logo, again mimicking a front cover. The separate sells are all flush left and kept neatly inside a slightly transparent grey box. This is all clearly within MOJO’s house style.
-          The singular image on the first page of these contents can relate to many different connotations and styles. Firstly there is ‘Elvis Costello’ dressed in a full-length striped suit, with the hat and shades to go with it. This is a solid connotation to the lifestyle he clearly leads and the genre of music he is involved in. There is also the second figure in this photo, again with a suit jacket on, with the brick heart badge and glasses we can see that this man (member of the Roots) is clearly involved in a similar music scene, which explains why they would collaborate.
-          The second page of the contents consists of a lot more text than the previous one does (½ text ½ images) further more it is filled with the regular sections of the mag.
-          The images on this page are varied yet very relevant as like all magazines they are obviously to do the issues content. The pictures on this page also seem to be positioned in a very random and unorganized manner. 
-          The typography chosen by MOJO is another key house style. The logo itself consists of a 3D effect, which makes it jump out on the page this is done in a rather subtle and reformed way. Which only credits MOJO for the time they have put into their companies branding and image.

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